How to Submit a Press Release to Google News
Why Choose Google News Did you know that Google News press releases can benefit even a local business? Really, there’s no need to be modest and stick to small media outlets. Being seen on Google News and other well-known sites will just make you stand out from the competition that’s aiming too low! When your […]
Why E-commerce Stores Fail: How To Not Become Yet Another Shopify Flop
More and more people are shopping online, with Shopify reporting that the global B2C e-commerce market will grow from $4.8 trillion in 2023 to $9 trillion by 2032. Utilizing this booming market is more of a necessity than a strategy if you want to get into the retail space, especially if you own a brick-and-mortar shop that doesn’t already […]
Zero Traffic Keywords Have Huge Search Volume
Have you ever stumbled upon keywords that seemingly have no traffic and wondered, “is this even worth my time?” Well, you’re not alone. Most marketers overlook these hidden opportunities, chasing after the big fish. But here’s a thought: What if these zero-traffic keywords are the key to your content success? What Are Zero Traffic Keywords […]
There’s No Such Thing As Bad Publicity: Why Brands Work Better When They Tell Their Own Stories
There’s more than one way to stack an egg. Or is it crack an egg? Anyway, the point is this: if it’s broken eggs you want, it’s up to you as to how you’ll get it done. Building a successful brand is no different – there are a lot of different tactics that can help […]
Keyword Tools Are Keeping You Poor, Stop Using Them
Here’s a badly kept secret… I haven’t used a keyword tool to get traffic in 10+ years. I think they turn you poor, lazy, and stupid. Alright, maybe that’s a touch extreme 🙂 but read on and you’ll see what I mean… How Keyword Tools Work… Keyword tools all work in the same kind of […]
Forbes, TechCrunch & Wired Article Coverage | Cost to Submit & Is it Worth It?
Sometimes people ask us if we can get them on TechCrunch or sites like Wired – and we could, but we don’t. We don’t offer that as for most companies there is no ROI, and it’s not unusual for PR companies offering coverage on sites like TechCrunch or Wired to charge $10,000 or more. Going […]
Paid Advertising vs. Content Marketing Comparison: Are Facebook Ads Worth It?
What’s the first thing that people do after they see an advert on YouTube or Facebook? Immediately whip out their card and buy the product? Or more likely go and research the product and company online, going into a rabbit hole of research and discovery. While many think of content marketing and paid ads as […]
The Ethos Media & Marketing LLC Effect: The Megaphone That Gets Your Brand Heard By A Massive Audience
Ethos Media & Marketing LLC helps brands get more famous and trustworthy by sharing their content on big websites, podcasts, image directories, video platforms, and influential blogs that lots of people follow. This gives brands the opportunity to get noticed by a huge audience. They get featured on famous websites and blogs, which is like […]
Successful Wine Marketing Example | Content Plan Strategy Grows Blog 1100% in 21 Months
Small wineries often struggle to compete with the many brands vying for attention in the highly competitive wine industry. This was the case for a local winery in California. With limited resources and challenges associated with marketing and advertising in the industry, the winery needed a way to increase its visibility online and reach new […]
Online Medical Store Generates Millions in Sales From Just 113 Pieces of Content in Less Than 12 Months
Shopify Store in Multi-Billion Dollar Market Had No Search Traffic This online medical store had only 561 organic visitors (cumulative 2021) to their Shopify store for a lung cleansing device… which is kind of non-existent traffic. Clearly, this is a niche product. Without a solid marketing strategy, the business would not have been able to […]