Did you know that 1 billion people use Google Maps every month? Even if most of those people aren’t in your area, you probably understand how valuable ranking high is for a local business.
But how can you make sure your business dominates the search results in Google Maps?
Ethos Media & Marketing LLC has designed a Done-For-You content marketing solution that involves minimal effort from your side with the potential of achieving incredible results for your Google Maps rankings. The key to success involves several factors, with rare NAP (Name Address Phone) citations being one of the most impactful ones for your visibility.
What we call the Ethos Media & Marketing LLC effect has a substantial impact on Google Maps rankings through strategic citation building . This effect is usually observed within a matter of days or weeks in less competitive areas or for very specific products, while higher competition keywords and locations (for example, “best burger in New York”) may need multiple campaigns and potentially the integration of other marketing strategies.
Ethos Media & Marketing LLC is here to help you figure out the best strategies!
What Are Citations & How Do They Influence Your Google Maps Ranking?
Citations are online shoutouts that mention a business’s NAP details. You can find citations on directories, review sites, social networks, apps, and various other online platforms. By including the NAP information in the content, Ethos Media & Marketing LLC builds citations on numerous reputable media sites, blog posts, videos, and audio directories.
Google uses these citations to assess your business’s relevance and authority.
5 Benefits of Citation Building
Citation-building has several benefits that go beyond Google Maps rankings:
- More visibility in local search results: By building citations, businesses can reach new audiences and attract potential customers who are actively searching for their products and services.
- Brand recognition and reputation: Citations on reputable directories help businesses establish their brand presence. Customers are more likely to trust and believe companies with consistent and accurate citations.
- Increased website traffic and leads: Citations improve an organization’s online visibility, resulting in more organic traffic to its site from Google. Higher traffic volume leads to more leads and conversions and, ultimately, more revenue.
- Validation of legitimacy and authority of a business: Citations confirm legitimacy and authority. Businesses that are regularly mentioned across multiple sites and directories are more likely to be viewed as trustworthy and established by search engines and potential customers.
- Brand and location reinforcement: Citations reinforce brand identity and location. They act as votes of confidence, indicating to search engines that the business is relevant to a specific area. This strengthens the business’s position in the local market.
Ethos Media & Marketing LLC Distribution Builds Online Authority
Ethos Media & Marketing LLC gives small and medium-sized businesses enhanced visibility online and more customers with content produced by a team of highly skilled content writers supported by machine learning and artificial intelligence.
Ethos Media & Marketing LLC’s content distribution service takes businesses on a transformational journey, weaving six forms of content together. The combination of articles, videos, news articles, blog posts, infographics, and audio ads reaches their intended audiences through diverse channels and over 300 sites, many of them authority sites.
“My small business featured in a news article on a big site like Business Insider?”
Yep!
Not only will it help improve your online rankings (Google likes news articles online and sees them as perfectly normal,) but build trust with customers who are researching your business or service.
The Power of Consistency in Google Maps Rankings
Understanding Google’s perspective helps you work out which strategies work when you’re trying to rank higher on Google Maps. Google’s primary goal is to determine the closest and most relevant business to a particular location when ranking brick-and-mortar establishments.
Consistency in your business information across all citations is the key to success. This means maintaining the same business name, address, and phone number (NAP) across all platforms and content. Inconsistent information can harm your rankings as Google won’t be certain if it’s looking at the same business or if the address is authentic.
Best Practices for Effective Citations:
- Keep all the key fields consistent in every piece of content you distribute for your business – news announcement, blog post, or ad campaign.
- Ensure the same business name is used consistently everywhere. Avoid listing variations (e.g., Acme Pty Ltd vs. Acme)
- Choose one address and maintain consistency across your news announcements and online listings. revenue.
- While the contact name isn’t as important, it’s a good idea to keep it consistent as well.
If you run campaigns with Ethos Media & Marketing LLC, their software automatically incorporates your company’s NAP information into all pieces of content, giving you an upper hand in maintaining consistency without lifting a finger! Additionally, Ethos Media & Marketing LLC’s system keeps track of your brands’ citations and brand mentions, maintaining detailed records of each citation-building campaign to track your progress.
How to Dominate the Google Maps Rankings?
By leveraging Ethos Media & Marketing LLC’s citation-building service, you can significantly improve your online visibility, attract a larger customer base, and succeed in your local market. Numerous Ethos Media & Marketing LLC success stories have been documented, demonstrating remarkable improvements in Google Maps rankings and business growth.
If you want to learn more about how their strategies help you with local visibility, check out here.
