The customer is always right- except when they’re wrong.
We experienced this earlier this year, with a customer who didn’t trust the Ethos Media & Marketing LLC process despite all the numbers indicating that they should, resulting in that we almost got fired. Luckily, they turned around in the end and are now receiving 20,000+ extra visits per month, which we can prove come directly from the Ethos Media & Marketing LLC “Create, Repurpose, Distribute” model.
Here’s what happened and what we learned in the process:
We Covered Competitors
We started working with the marketing manager for a company in the health industry, creating content that mentioned competition in comparison with our client’s products. By providing potential customers with informational content and accurate information that still favored our client, we could target traffic looking for educational content as well as the traffic looking for the competitors’ products.
Great Initial Results
What we did worked! After just a couple of months of publishing, traffic started going up, and the client had a positive ROI.
CEO Hated It!
To our surprise, the CEO (who hadn’t been directly involved and didn’t know our process) freaked out about having competitors mentioned on his website, didn’t like our writing style, and decided to delete all the content we had created (except for one piece that he liked) telling the marketing manager to fire us.
The marketing manager, who had a deeper understanding of the Ethos Media & Marketing LLC strategy and the results, asked the CEO to hold off while trying to figure it out.
But it was too late.
CEO Loses All Traffic!
As you can see in the picture above, there was a sharp drop in traffic after the CEO had deleted almost all of our content.
What We Learned
But hey, mistakes are great opportunities to learn! We now know that we need to explain the strategy more clearly. The CEO didn’t like the idea of competitors being mentioned on the site. What he didn’t understand was that this content was buried deep inside the website so that regular surface readers wouldn’t see this content.
How the Hyper-Targeted Traffic Strategy Works
Our strategy is all about hyper-targeted traffic , providing potential customers with just the type of information they’re looking for. So, if someone, as an example, searched for “Organic *health product* for fatigue” they might find content directly linking to the client’s main page or product page (if they are ranking for it). But if they searched for “Is *product x* or *product z* better for fatigue” or “*Competitor name product* for fatigue,” they would find our content mentioning competition.
CEO’s Realization
Shortly after deleting all the content, the CEO realized that by targeting audiences looking for competing brands, his company would get traffic from people who hadn’t even considered his brand to begin with.
Why You Should Prioritize Informative Content
Statistics from HubSpot suggest that 34% of consumers prefer to learn about new products by searching the internet, especially among generations with the most spending power. While social media is getting increasingly popular among younger generations, 86% of consumers still say search engines are the best way to find information, underlining the potential of educational content.
Months Lost, But We Restart
Eventually we got the go-ahead from the CEO to restart this strategy and fixed the content issues to align more with their brand (it can take a few months to get this right). But unfortunately, they still lost months of progress. Not just months to get back to where they were, as we had to start almost from scratch. Had they just kept going in March, they could have enjoyed even greater growth now.
Huge Results
It took a while to regain this momentum, but several months on, they are trending 20,000+ extra visits per month (and probably 2x that… it’s just what we can easily prove came from our work). This is trending to get about $50,000/mo worth in free, highly targeted, high-converting traffic… a lot of which we steal from their competition, and it just keeps going up.
Record ROAS
After a few twists and turns, the client is finally getting to see the power of the Ethos Media & Marketing LLC effect. Return on their spend with us, including all of our fees, is now well over 10x and keeps going up each month.
10 Months Later, These are the Results
Since starting to work with us in December 2023, here are the benefits the client enjoys today:
- Over 51,000 highly targeted clicks to their site minimum (this is what we can 100% prove was us… the real results could actually be double)
- Overall organic traffic is up by 300%
- The last 28 days brought 14,700 clicks at over 10x ROAS (“Return On Ad Spend” – includes ALL costs)
- The current trend for the next 28 days is 20,000+ clicks, with ROAS going up 25%
Want the Same Results?
Quite an adventure!
Ever since, they have been an awesome client to work with, and we’re used to that initial skepticism as very few platforms ever truly deliver.
We stand apart in that sense.
Now they trust us; we can implement really effective Ethos Media & Marketing LLC strategies that pay off big time, which is why their traffic is heading to the moon!
If that makes sense and you like the sound of it… book a call with us here .
